“Gaming Chaise Lounge”
M&C Saatchi and Hendrick’s Gin have a great ongoing relationship.
Hendrick’s’ brand is centered around antiquated technology, humor
and lots of earned media.
I worked on research and ideation to support our collaboration
on this gaming chaise lounge which garnished media attention everywhere.
Hendrick’s’ brand is centered around antiquated technology, humor
and lots of earned media.
I worked on research and ideation to support our collaboration
on this gaming chaise lounge which garnished media attention everywhere.