Paid Media Strategy
I was hired by Day One Agency initially to support the Maserati Team in creating copy
for Maserati USA’s Instagram. I worked on a team of 6 consisting of an Art Director,
an associate Strategist, Jr. Strategist and management to create assets that increased
user engagement and helped guide users into Model Landing Pages and Dealer Network sites.
for Maserati USA’s Instagram. I worked on a team of 6 consisting of an Art Director,
an associate Strategist, Jr. Strategist and management to create assets that increased
user engagement and helped guide users into Model Landing Pages and Dealer Network sites.
COPYWRITING - MASERATI QUATTROPORTE TROFEO
MY COPYWRITING FOR MASERATI WAS PRODUCT-ORIENTED MEANING I REALLY FOCUSED ON USING PRODUCT FEATURES, NUMBERS,
PERFORMANCE NUMBERS, COLORS AND AMMENITIES TO CREATE TONGUE-IN-CHEEK CAPTIONS
THAT WERE EASILY DIGESTIBLE AND WHAT OUR CLIENT CALLED- “TRIDENT-ORIENTED”
ASIDE FROM OUR COPY, WE WERE ABLE TO INCREASE OUR ENGAGEMENT BY ASKING QUESTIONS IN OUR STORIES,
PROVIDING SLIDERS AND LINKS NATIVE TO INSTAGRAM.
“PIGMENT OF PERFORMANCE”
